Effective marketing is based on building a marketing plan drawn from an in-depth analysis of the situation. I successfully do this by knowing what questions to ask, where to find the necessary data, and how to pursue the facts with an open mind.
If you don't have a plan you won't know where you're going and when you've gotten there. I believe in creating plans that are based on clear, data-driven strategies. Plans with clear, measurable objectives and tactics that adapt to the changing environment.
If you're a small or mid-sized business mounting a successful marketing program can be a daunting task. My breadth and depth of experience can help drive success. I also understand that there has to be return on the investment of marketing dollars.